Effective Communication As “The Life Blood Of Business” Promoting Integration And Facilitating Professional Achievement : An Appraisal

ABSTRACT

This paper is an attempt to demonstrate effective communication as “the life blood of business”. This paper brings out how effective communication promotes integration and facilitates professional achievement of an organization or business enterprise. Commenting on the various modes and methods of communication, this paper claims communication as the backbone of any organization. Thus, this paper affirms that success is unimaginable without communication.

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