Impact of Native Language on Ethnic Advertising: A Sociolinguistic Approach

ABSTRACT

Advertisement is a form of communication to express gratitude and feelings. It is one of the traditional professions in the world. It is a technique to advertise use to influence the behavior of consumer at the point of buying.Language is considered to be powerful medium to convince customer to buy company’s product through advertisement. Different tools have been applied to test customer purchasing pattern.This paper is basically about how communication has impacted mass media which allows seller to reach the targeted audience and also to find consumer’s attitude towards advertisement.Advertisement plays a vital role in an individual’s mind. Through advertisement a company leaves their mark on their targeted audience so that they can purchase their product. Advertisement is also important because it gives awareness to people about product details. If advertisement is there in the regional language of that area in which people speak then it would impact more to the audience and convince them to buy it. Due to globalization it is easier for market to reach people by fulfilling their needs and demands and making product available in the market.

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