Grabbing the Eyeballs in the New Digitalized Way

ABSTRACT

Marketing has revolutionized over time. With changing customer awareness & advent of newer forms of media it has become imperative for the marketing junta to be always on their toes. Web marketing though a form of direct form of marketing deserves a special treatment for a very simple fact it is possibly the newest way to reach the customers. The power comes from fact that its greatest strength is its interactive capability & speed to reach millennial. These millennials might not have the desired spending capacity but they are influencers while making buying decisions. The ever-growing viewership of online streaming has opened up a new front for the marketing junta. The premium programs, the sporting events, regular channels, seasons, landmark shows are grabbing more eyeballs than ever before. It is essential to understand this changing psychology. The paper tries to study changing advertising trends with online streaming with reference to Nagpur city & specific online broadcasters like HotStar, Ditto Tv, You Tube.

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