Online shopping as a favoured mode to buy products and services by generation Z: A basic audit

ABSTRACT

In the past two decades the online shopping has immerged as a means of convenience and larger assortment size in shopping. In past decade online shopping and ecommerce has gain prominence even in India. These websites provide most often every type of product and service. Since increasingly more venture is being done in such online undertakings and with the expanding Trend it turns into a gigantic stage available to be purchased and buy. For the adolescent such online sites go about as attractions as they have discovered it extremely simpler and advantageous shopping technique. This examination for the most part centers around two elements Generation Z’s buying conduct and Product experience and takes a gander at those factors that impact the purchaser’s electronic shopping practices of youth.

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