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Human beings derive a lot of experience and learning from every situation, especially the critical ones which tend to influence their lives for longer periods of time, have a far-reaching effect and bring about a radical change in their thinking, in their attitude and also the way they choose to carry on further with life. Anybody who has undergone the stress and misery of COVID 19 has spoken about gaining weight, becoming lethargic, losing sleep and even has complained about losing appetite.

Some of the changes, though practiced during the difficult times even for a short period of time, have ended up as being adopted as one’s regular habits. The more the element of emergency, urgency and difficulty, the more is the corresponding amount of learning. as they say, one learns more in the difficult times than in the happy times.

The research highlights the change in customer preferences in the food & Beverage industry post COVID 19 pandemic.