Aspects of Challenges of Management of Enterprises

ABSTRACT

The current financial and economic conditions, and post-crisis reality, prove the need for additional research and promoting new ways of managing the enterprises. The turbulent external environment, the global competition, the fragile demand, and the growing demand for potential customers place a big challenge on global enterprises. Enterprises seek ways to survival, to adequate management, but also for development in this highly turbulent economic reality. They try to anticipate the new global economic trends and make use of crucial moments as new opportunities for development. The enterprises could use internal and external change in the environment to increase their competitiveness and improve management and thus to ensure stable and profitable existence. Possible solutions of the problems are given in this work, including the application of agile enterprise and internal branding.

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