Research on Buyer’s Attitudes Towards Solar Energy Products in Odisha

ABSTRACT

India is one of the world sunniest nations, with daily solar radiation reaching between 4 and 7-kilowatt hours (KWh) per square metre. By 2022, a solar collector area of 10,000,000 square metres will have been developed thanks to revolving funding made available by the Indian Renewable Energy Development Agency (IREDA) to customers of solar photovoltaic systems in India. Economics, marketing, sociology, politics, the food sciences, agriculture, and psychology are just a few disciplines that research consumer behaviour. Although price is often the most important factor for consumers and customers when making purchases, a company success may be attributed to five other factors: excellent customer service, high-quality products, reliability, quick response time, and public acknowledgement. According to a plan prepared by the Indian Renewable Energy Development Agency and the Ministry of Non-Conventional Energy Sources, more than a thousand homes in India will be able to transition to solar power within the next few years. In-depth research on solar product marketing strategies in India was conducted, with a particular emphasis on the Buying Behaviour of customers with annual income, product type bought, and preferred brand. SPSS was used to analyse the data from this investigation. The study sample size is set at 200 participants. We utilised a percentage breakdown to examine the demographics of those who participated. Results showed that if given the option between a solar and an incandescent home lighting system, 44% of respondents would choose the solar option. It has also been looked at how consumers feel about solar power and how that affects their purchase choices.

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