Unified Theory of Acceptance and use of Technology Approach on Financial Technology Adoption: A Review of Customers Perspective

ABSTRACT

Technology is a newly developed invention that has been made to work with financial operations and may support activities, including service delivery. Technology adoption may have various effects on the user, and a technology success primarily relies on each user willingness to adopt the new technology. Financial technologies are a means for revolutionizing financial organizations operations. Due to the emergence of financial technology time and location of customers do not matter to get services. The author has identified 40 works of literature that have studied the adoption of technology and its influencing factors from different sources. The customer intention to adopt technology is influenced by effort expectancy, performance expectancy, social influence, price value, hedonic motivation, habit, and facilitating conditions.

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