Understanding the Distribution Channel: A Comprehensive Analysis of Activities and Processes for Effective Goods Distribution

ABSTRACT

The purpose of this study is to define Distribution. "Distribution" refers to all the steps taken after a product or service has been manufactured but before it reaches the consumer. Distribution routes or marketing channels are the first crucial step, followed by the logistics aspect, often known as physical distribution. Distribution is another name for this process. Efficient distribution calls for a wide range of activities and operational processes that center on moving goods from producer to consumer, making the most of available resources, and making the most of established channels and infrastructure. The term "distribution process" is used to describe all of these actions. Distribution systems rely on sales to facilitate the transfer of product ownership from producer to consumer, a process that necessitates the physical movement of the product from point A to point B. The distribution channel is the route taken by products as they move from the factory to the consumer. The studys results provide a high-level overview of Distribution and the route through which it is disseminated.

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