Relationship between Variables Effecting Social Media Marketing

ABSTRACT

Social Media is emerging as advertising source. Therefore, a new marketing strategy is required for Social Media Marketing Multiple factors have their influence on the users of Social Media. In our research, we focused on five factors namely Social Media Marketing, eWOM, Advertising, Mindset Metrics and Acquisition. During our research, we found that Social Media Marketing and eWOM have the best impact to influence the fans on Social Media pages.

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