Trademark Dilution in the Digital Age: Navigating the Challenges

ABSTRACT

The globalisation witnessed a remarkable development in technology resulting in the companies focussing a lot on protecting their trade mark. The present research paper analysis the concept of trade mark dilution with special reference to online branding and emergence of technology. The research paper, analysis the historical evolution of the concept of dilution and also gives a detailed theoretical outline on the concept of trade mark dilution. The paper also discusses on the various types of trade mark infringement by dilution such as blurring and garnishment,The paper also evaluates the concept of dilution under the Indian Patent Act, 1999 and also how the judiciary has interpreted and decided in cases where dilution is involved.The study also examines the jurisdictional complexities and technological advancements when assessing how well the current legal frameworks resolve these concerns.The paper aims to clarify the nuances of trademark dilution in the digital age and provide advice and recommendations for effectively negotiating the shifting landscape of online branding.

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