A Conceptual Model for Cross-Cultural Business Communication and Its Theoretical Foundations

ABSTRACT

This research distinguishes intercultural business communication from both intercultural communication and international business by constructing a theoretical foundation for it. When discussing the theory behind intercultural business communication, previous talks have tended to focus on intercultural communication with business as an example, rather than incorporating business as a separate aspect. In this study, we provide a model for intercultural business communication, which includes discussions of intercultural, business, and communication methods. It has been stated that the presence of any two of these variables is insufficient to establish effective intercultural business communication. The dynamic nature of cross-cultural business communication is reflected in the interplay between the three elements. By differentiating itself in this way from intercultural medical and culturally religious communication, intercultural commercial communication emerges as its own distinct entity

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